H&M Brings Sedona to Miami With A Preview Event Featuring An Interactive Scavenger Hunt Experience
H&M celebrated the launch of their latest Studio Spring/Summer 2019 Collection with an interactive pre-shop event at the Lincoln Road store last night. Hosted by Miami influencers who took part in the local H&M campaign which included Carolina Lindo, Claudia Vergara, Karen Martinez, Martha Graeff & Melody de la Fe, it was truly an exciting night with an impressive turnout. The evening was filled with exciting elements including a scavenger hunt where upon completion guests received a Miami essentials kit filled with H&M goodies, a live painting by artist Gloria Hernando (@latinforglory), an immersive photo booth with a Sedona backdrop that brings the desert vibes, and more.
DJ Hannah Bronfman provided the tunes for the evening while those in attendance were the first to shop the new collection. Red Rock Paloma, the signature cocktail for the event was served along with magical color-changing ice cream from local ice cream shop Dasher & Crank. Enchanting videos from the influencer campaign played on the store’s screen throughout the evening, creating hype for the Studio Spring/Summer 2019 Collection.