Royalty by Maluma’s first collection launched while Maluma was touring. When asked how it feels to see his fans wearing his designs to his concerts, Maluma responded: “Seeing all my fans wear my designs during my European and United States tour, I feel very honored and grateful.” For Maluma, designing is a form of art and expression, and this journey won’t end here for Royalty by Maluma.
“From the onset of our partnership, Maluma made it very noticeably clear he wanted his personality to shine through the collection in every sense of the word. From the spring collection that launched with bright vibrant prints and crystals and pearl trims to the fall collection that had pinstripes and suspenders, every piece was something that Maluma was excited about creating and wearing himself. He was also very intentional in that he wanted to make sure there was a common thread from the spring to the fall collection and that he created a full lifestyle collection that could be interchanged, mixed and matched and live on beyond this season or the next,” says Batayneh.