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JACQUEMUS
SS25 "LA CROISIÈRE" SHOW

 

​​​​​​​​Jacquemus is no stranger to revolutionizing the fashion world, but the brand's latest move may be the most innovative yet. On January 26, during the last day of Paris Fashion Week, Jacquemus will debut a unique runway experience for its mixed collection "Le Croisière". The novelty? The entire show will be filmed using Apple's iPhone, combining cutting-edge technology with the artistry the brand is known for.

In typical Jacquemus style, the place itself plays a starring role. This time, the catwalk is not in a large living room or a bustling Parisian street, but in an iconic apartment in the city. Once owned by celebrated architect Auguste Perret, the space boasts stunning views of Paris and offers an intimate, cinematic setting. This choice reflects the brand's talent for transforming unconventional spaces into extraordinary shop windows.

With only 45 guests invited to witness this exclusive presentation, Jacquemus prioritizes intimacy over spectacle. This approach allows attendees to connect deeply with the designs and environment, creating an atmosphere of shared experience rather than mass consumption. It's a bold decision in an industry that often celebrates size and greatness.

As the fashion world eagerly awaits January 26, one thing is clear: Jacquemus is not just presenting garments, but a vision. It's not just a collection, it's a story, a feeling, and a new way of experiencing fashion.​​​​​​​​

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