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Gisele,
Love forDetail
Written by SILVANA CAMARGO
The passion for detail that drives excellence in the design of each piece was inherited from her mother, who introduced her to the world of bridal wear. Gisele has created a secret space in Madrid where craftsmanship, exclusivity, and personalized attention converge for her clients. The beauty of her pieces is rooted in the dedication, love, and effort put into finding the perfect fit for each bride. Blue is her signature color, and Unike is her atelier.
What inspired you to become a designer of crowns and headpieces for brides, and how did you start in the industry?
I have always loved accessories and the creativity involved in them; they are small sculptures that completely transform a look. On the other hand, I come from a family tradition dedicated to the bridal world, jewelry, and sewing; all of this helps my love for design to flourish.
Why is the name "La Unike," and what does it represent for Gisele?
La Unike represents the unique piece, the one you treasure like a gem. For me, it embodies my desire and dream to be a designer, to have my own creative world, and to make accessories the main focus.
What is the process of understanding what a bride wants and transforming it into an accessory for such a special day?
The main thing is to have a vast visual and artistic background, to know how to listen, to master different artisanal techniques, and to have the psychological insight to understand and follow the path that the bride wants.
Can you guide us through your creative process when designing a new piece?
The first step is to be passionate about craftsmanship and the work itself—trying different shapes, materials, and working without fear, sketching and imagining, then bringing it to life and letting it flow.
How do you balance creativity with the commercial side of fashion?
This part is the most complicated. I usually create capsule collections without commercial pressure, then photograph them to unleash creativity. Once I have that work, I use it for inspiration along with the bride, refining shapes and sizes without losing the essence, while transforming accessories into more commercial pieces.
How do you stay ahead of trends, elements, and materials without losing your unique style?
By keeping my eyes wide open, constantly seeking to be surprised, and looking ateverything with a childlike wonder, free of prejudice.
Tell us about a recent headpiece or crown and the inspiration behind it.
My inspiration works 24/7, and everything can feed my universe—from art, film, and the street, to travel and history. The inspiration for my latest collections was a historical moment referenced by Florentine portraits from the 16th century, working with the concept of renewed tradition, and the other collection was inspired by the character of "the child princess" from The NeverEnding Story.
How do your cultural background or personal experiences influence your designs?
It influences everything. Ultimately, we are children of our cultural and social influences, which shape our vision and beliefs. Our cultural context and experiences are the foundations of who we are, but we also have the power to seek and surround ourselves with experiences to inspire us—going to the movies, exhibitions, traveling, etc.
If you could collaborate with any designer or brand, past or present, who would it be and why?
Currently, I love Erdem, Schiaparelli, and Zimmermann. In the past, without a doubt, Alexander McQueen and John Galliano for Dior, Yves Saint Laurent, and Erté.
What legacy do you hope to leave in the world of bridal fashion?
What I truly hope is to leave a positive mark on every bride, so they treasure their crowns or tiaras as true gems.
What are your future plans?
To continue enjoying each piece of work and to grow little by little.
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La Unike Novias, General Pardiñas 103 Madrid